Google uses your meta data to interpret what your website is about and ranks the pages accordingly
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Even Google engineers are having a hard time explaining how Google works anymore
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Make a good use of social media
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Keyword rankings increase for unsavory or irrelevant keywords
This New Media Now lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google's search bots rather than as a description for real people. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. RankBrain Business Profile a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries. Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff.
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